This is Part Three of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online store. In Part Two, we discussed how to identify and evaluate the best options for your small business or small farm. Continue reading Tips for Setting Up a Square Online Store
Category: Digital Marketing
Evaluating Ecommerce Platforms for Your Small Business
This is Part Two of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online farm store. Continue reading Evaluating Ecommerce Platforms for Your Small Business
Which Ecommerce Platform is Best for Your Small Business?
The Covid-19 pandemic propelled many small businesses–especially small farms like Greenfield Highland Beef—to adopt ecommerce. Some businesses started selling online right away, while others needed support to get going. In summer 2020, Good Egg Marketing worked with Greenfield Highland Beef to help them choose the best ecommerce platform for their online farm store. This guide walks you through the three stages that Good Egg and the farm completed: Needs assessment, product selection, and implementation. Continue reading Which Ecommerce Platform is Best for Your Small Business?
Farms & Small Biz: Embrace Ecommerce to Survive COVID-19
Who will survive the COVID-19 pandemic—and how?
As a marketer, I predict that the local farms, independent restaurants, and small businesses with the best chance of surviving through COVID-19 and its aftermath are the ones who have embraced ecommerce and delivery. Continue reading Farms & Small Biz: Embrace Ecommerce to Survive COVID-19
5 Marketing Principles I (re)Learned From Instagram
I launched my @goodeggmarketing Instagram feed a few months ago and…crickets. Okay, not actually so quiet that you can hear crickets chirp, but, as of today, I’ve only got 88 followers. The number of likes per post are scaling up, but it’s still really hard to get a conversation going.
Although Instagram has a few unique quirks and restrictions, it’s really no different from any other marketing platform. Social media may be relatively new, but the basic principles of marketing still apply. Here are some marketing ABCs that I (re)learned from using Instagram. Continue reading 5 Marketing Principles I (re)Learned From Instagram
Images → Feelings → Motivation → Fiercely Loyal Customers
The right images and sensory details have the power to inspire fierce customer loyalty. Photos of red barns, babies and puppies are almost always good for a Facebook Like, but are they helping you achieve your business goals?
Certain types of images, colors, sounds, and activities can evoke specific feelings, which tap into customers’ motivations, which can lead to customer loyalty. The key is to understand which tactics are likely to create the desired impact.
Here are some tips to keep in mind when you’re creating your Instagram feed, a Facebook ad, a logo, or any other marketing materials. Continue reading Images → Feelings → Motivation → Fiercely Loyal Customers
A Gentle Introduction to Google Analytics
Have you been avoiding Google Analytics because it’s just too hard to learn? Here’s a gentle introduction to using it to understand your website visitors.
Our Favorite Free Tools and Resources
Here are a few of my favorite tools and resources. Most of them are free, but also come in paid versions. Trust me, this is great stuff that can make your work easier, more productive, and even more enjoyable.
Continue reading Our Favorite Free Tools and Resources
Follow Dr. Google’s Orders
Website maintenance helps your site visitors have a good experience AND can help you rank higher in Google search results. Here are some tips to help non-techies follow Dr. Google’s orders. Continue reading Follow Dr. Google’s Orders
How to Incorporate Video Into Your Marketing Strategy
Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.
Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.
Continue reading How to Incorporate Video Into Your Marketing Strategy