Have you been avoiding Google Analytics because it’s just too hard to learn? Here’s a gentle introduction to using it to understand your website visitors.
Here are a few of my favorite tools and resources. Most of them are free, but also come in paid versions. Trust me, this is great stuff that can make your work easier, more productive, and even more enjoyable.
Continue reading Our Favorite Free Tools and Resources
Website maintenance helps your site visitors have a good experience AND can help you rank higher in Google search results. Here are some tips to help non-techies follow Dr. Google’s orders. Continue reading Follow Dr. Google’s Orders
Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.
Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.
Pictures aren’t just worth a thousand words, they’re beginning to replace them. Thanks to the ubiquity of the cell phone camera, the rise of the Internet and social media, our fascination with emojis, and our shortened attention spans, more and more communications are exchanged through visual images.
You’ve probably taken thousands of photos that you could be using on websites, Instagram, emails, texts, signage, etc. to communicate with your customers. If you’re like most people, however, your photos are on your phone, laptop, social media sites, old hard drives, and who knows where.
Wouldn’t it be great to have them all stored in once place and organized by topic, so you can find what you want instantly? Well, you can!
Trying to attract more visitors to your website? Using Google Search Console can help you understand what specific keywords or phrases are getting people to click through to your site.
Before we get into the specifics of the Analytics reports, here’s what you need to know about Google Search Console.
Are you better off selling at XYZ Farmers Market every week or every other week? Will more people open your email newsletter if you send it out once a week or once a month? While there’s no one size fits all answer, with a little effort, you can figure out works best for you.