Are You Taking Advantage of Google My Business?
Google My Business (GMB) is the best free tool that your local business or nonprofit can use to help customers find you online. You provide Google with information you want to share about your products or services, events, photos and videos, and more. Google consolidates this info into a “Knowledge Panel” that displays on the right-hand side of search results when people look for your business by name. Continue reading Boost Your Local Search Rankings with Google My Business
Website maintenance helps your site visitors have a good experience AND can help you rank higher in Google search results. Here are some tips to help non-techies follow Dr. Google’s orders. Continue reading Follow Dr. Google’s Orders
Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.
Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.
Continue reading How to Incorporate Video Into Your Marketing Strategy
Trying to attract more visitors to your website? Using Google Search Console can help you understand what specific keywords or phrases are getting people to click through to your site.
The Google Search Console Analytics report is just one of the free tools available in Google Search Console, but it’s my favorite tool for DIY SEO.
Before we get into the specifics of the Analytics reports, here’s what you need to know about Google Search Console.
Continue reading Using Google Search Console Analytics Reports to Get Found on the Web