Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.
Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.
Continue reading How to Incorporate Video Into Your Marketing Strategy
Many small businesses and nonprofits don’t have a marketing plan because they don’t think they need one, don’t have the time to create it, or don’t know how. But creating a plan doesn’t have to take a lot of time–in fact, it can save you time, because you’ll stop doing things that aren’t meeting your goals (hello, Facebook!).
Here’s a simple example of a sales and marketing plan.
Continue reading How to Create a Simple Sales and Marketing Plan