This is Part Three of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online store. In Part Two, we discussed how to identify and evaluate the best options for your small business or small farm. Continue reading Tips for Setting Up a Square Online Store
This is Part Two of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online farm store. Continue reading Evaluating Ecommerce Platforms for Your Small Business
The Covid-19 pandemic propelled many small businesses–especially small farms like Greenfield Highland Beef—to adopt ecommerce. Some businesses started selling online right away, while others needed support to get going. In summer 2020, Good Egg Marketing worked with Greenfield Highland Beef to help them choose the best ecommerce platform for their online farm store. This guide walks you through the three stages that Good Egg and the farm completed: Needs assessment, product selection, and implementation. Continue reading Which Ecommerce Platform is Best for Your Small Business?
Who will survive the COVID-19 pandemic—and how?
As a marketer, I predict that the local farms, independent restaurants, and small businesses with the best chance of surviving through COVID-19 and its aftermath are the ones who have embraced ecommerce and delivery. Continue reading Farms & Small Biz: Embrace Ecommerce to Survive COVID-19
Website maintenance helps your site visitors have a good experience AND can help you rank higher in Google search results. Here are some tips to help non-techies follow Dr. Google’s orders. Continue reading Follow Dr. Google’s Orders
Pictures aren’t just worth a thousand words, they’re beginning to replace them. Thanks to the ubiquity of the cell phone camera, the rise of the Internet and social media, our fascination with emojis, and our shortened attention spans, more and more communications are exchanged through visual images.
You’ve probably taken thousands of photos that you could be using on websites, Instagram, emails, texts, signage, etc. to communicate with your customers. If you’re like most people, however, your photos are on your phone, laptop, social media sites, old hard drives, and who knows where.
Wouldn’t it be great to have them all stored in once place and organized by topic, so you can find what you want instantly? Well, you can!