Farms & Small Biz: Embrace Ecommerce to Survive COVID-19

CDC illustration of coronavirus

Who will survive the COVID-19 pandemic—and how?

As a marketer, I predict that the local farms, independent restaurants, and small businesses with the best chance of surviving through COVID-19 and its aftermath are the ones who have embraced ecommerce and delivery. Continue reading Farms & Small Biz: Embrace Ecommerce to Survive COVID-19

Follow Dr. Google’s Orders

Dr. Google's Orders

Website maintenance helps your site visitors have a good experience AND can help you rank higher in Google search results.  Here are some tips to help non-techies follow Dr. Google’s orders. Continue reading Follow Dr. Google’s Orders

How to Create a Privacy Policy…and Why You Need To


Do You Need a Privacy Policy

Think you’re too small to need a privacy policy for your business or nonprofit? Think again!

Facebook thumbs up or downFacebook’s in hot water because they violated their own privacy policy. Don’t assume that just because you’re small–and you’re not doing anything “wrong”—that you don’t have to pay attention to privacy issues.

If you have a website, a POS system, an email list, or process customer data in any way, you should have privacy protocols in place and post a privacy policy on your website. While Facebook is probably too big to fail, chances are, you’re not.

Continue reading How to Create a Privacy Policy…and Why You Need To

Organizing Your Digital Photo Collection

How to Organize All Those Photos
How to Organize Your Digital Photos


Pictures aren’t just worth a thousand words, they’re beginning to replace them. Thanks to the ubiquity of the cell phone camera, the rise of the Internet and social media, our fascination with emojis, and our shortened attention spans, more and more communications are exchanged through visual images.

You’ve probably taken thousands of photos that you could be using on websites, Instagram, emails, texts, signage, etc. to communicate with your customers. If you’re like most people, however, your photos are on your phone, laptop, social media sites, old hard drives, and who knows where.

Wouldn’t it be great to have them all stored in once place and organized by topic, so you can find what you want instantly? Well, you can!

Continue reading Organizing Your Digital Photo Collection