I launched my @goodeggmarketing Instagram feed a few months ago and…crickets. Okay, not actually so quiet that you can hear crickets chirp, but, as of today, I’ve only got 88 followers. The number of likes per post are scaling up, but it’s still really hard to get a conversation going.
Although Instagram has a few unique quirks and restrictions, it’s really no different from any other marketing platform. Social media may be relatively new, but the basic principles of marketing still apply. Here are some marketing ABCs that I (re)learned from using Instagram. Continue reading 5 Marketing Principles I (re)Learned From Instagram
The right images and sensory details have the power to inspire fierce customer loyalty. Photos of red barns, babies and puppies are almost always good for a Facebook Like, but are they helping you achieve your business goals?
Certain types of images, colors, sounds, and activities can evoke specific feelings, which tap into customers’ motivations, which can lead to customer loyalty. The key is to understand which tactics are likely to create the desired impact.
Google My Business (GMB) is the best free tool that your local business or nonprofit can use to help customers find you online. You provide Google with information you want to share about your products or services, events, photos and videos, and more. Google consolidates this info into a “Knowledge Panel” that displays on the right-hand side of search results when people look for your business by name. Continue reading Boost Your Local Search Rankings with Google My Business
Knowing what makes your customers tick will help you make marketing decisions, from pricing, distribution, and choosing the color of your logo, to deciding what to put on your website and using Facebook effectively.
When you know why people are drawn to your products or services, you can focus on attracting customers who will be excited about what you offer.
Here are some tips to help you find the best customers for your business or organization.
Common Sense SEO
If you’re like most small business owners, you’re reluctant to spend $500+ a month to hire a Search Engine Optimization (SEO) agency.
Reputable SEO firms provide a host of useful services that can benefit your business, but unless you’re relying on web traffic to woo customers, you probably don’t need to hire an expert to get found on the web.
Here are three “common sense” SEO practices that you can do on your own.
Which is more important, a customer’s first purchase or their second?
While obviously a customer has to try—and like–your product or service once before they’ll buy it a second time, the second encounter is crucial for developing loyal customers. By the time a customer has made that second purchase, they’re well on their way to becoming a regular.
Here are some ways to encourage that second sale and establish a devoted customer base.