Welcome farmers, food producers, cooperatives, community builders, and all good eggs!

Myrna Greenfield presenting at Hope & Main, with her book, and with her client Elizabeth Almeida, owner of Fat Moon Mushrooms

I'm Myrna Greenfield, founder and Top Egg at Good Egg Marketing and the author of Marketing Your Farm.After providing business and marketing services to farms, food businesses, nonprofits, and entrepreneurs for the past 15 years, I've stepped back from full-time client work.While I'm no longer accepting ongoing consulting engagements, I'm happy to consider advisory projects, speaking engagements, and other ventures.If you’re looking for inspiration, resources, or referrals, or just want to say hello, please reach out!

Farm Marketing Book

Author Myrna Greenfield holds a copy of her book, Marketing Your Farm

Choose the most effective marketing tactics for your farm or business.Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales provides frank advice for farmers who offer products, services, or experiences directly to consumers.It will help you choose, implement, and measure the best marketing tactics for your farm.Available in print or ebook.

About Myrna Greenfield

I’ve worked at the intersection of food, social justice, and community for more than three decades.After launching my career at an alternative newspaper in Albuquerque called Seers Rio Grande Weekly, I segued into graphic design and marketing, became employee #1 at Equal Exchange, got my MBA at the Simmons School of Management, led Communications and Campaigns at Oxfam America, and hatched Good Egg Marketing in 2010.

Myrna Greenfield, employee #1 at Equal Exchange, with the three founders and employee Susan Oppie, stand in front of their former warehouse in Stoughton, Mass.

The three founders of Equal Exchange (back row l to r) in front of our warehouse in Stoughton, Mass.: Jonathan Rosenthal, Michael Rozyne, and Rink Dickinson. That’s Susan Oppie on the front row left. I'm next to her on the right.

I also speak at conferences and events on topics such as agritourism, branding, and sales and marketing strategies.Past engagements include the Association for Specialty Cut Flower Growers, National Farm to School Network, National Farm Viability Conference, Pasa Sustainable Agriculture Conference, Rio Grande Colonias USDA Regional Food Business Center, and the Wholesale Readiness Project for Food Entrepreneurs.

Myrna Greenfield presenting at 2023 National Agricultural Marketing Summit in Washington, D.C.

These days, I'm enjoying volunteering, taking long walks, traveling with my wife, and singing in an activist chorus called BVOCAL.I’m also working on my latest writing project—a novel.

Contact Me