Here are a few of my favorite tools and resources. Most of them are free, but also come in paid versions. Trust me, this is great stuff that can make your work easier, more productive, and even more enjoyable.
Continue reading Our Favorite Free Tools and Resources
Tag: marketing
How to Incorporate Video Into Your Marketing Strategy
Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.
Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.
Continue reading How to Incorporate Video Into Your Marketing Strategy
How to Instagram Like a Pro
Instagram is one of the fastest growing social media channels, especially among young people. Since Instagram is primarily a visual medium for posting photos and videos, many businesses and organizations haven’t figured out how to use it to promote their brand or increase web traffic. Yet, with care, you can pair great visuals with Instagram tools–such as your profile, captions, and hashtags–to grow your business.
Is Your Marketing Having Any Impact?
My colleague Julia Shanks, principal of Julia Shanks Food Consulting, is an expert at helping farms and food entrepreneurs create and use business plans and financial analyses to grow their businesses. She’s also a chef and cookbook author. Not surprisingly, her approach to marketing is very analytical. I invited her to write a guest article to share how she measures her marketing tactics.
–Myrna Greenfield