This is Part Three of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online store. In Part Two, we discussed how to identify and evaluate the best options for your small business or small farm. Continue reading Tips for Setting Up a Square Online Store
This is Part Two of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online farm store. Continue reading Evaluating Ecommerce Platforms for Your Small Business
The Covid-19 pandemic propelled many small businesses–especially small farms like Greenfield Highland Beef—to adopt ecommerce. Some businesses started selling online right away, while others needed support to get going. In summer 2020, Good Egg Marketing worked with Greenfield Highland Beef to help them choose the best ecommerce platform for their online farm store. This guide walks you through the three stages that Good Egg and the farm completed: Needs assessment, product selection, and implementation. Continue reading Which Ecommerce Platform is Best for Your Small Business?
Who will survive the COVID-19 pandemic—and how?
As a marketer, I predict that the local farms, independent restaurants, and small businesses with the best chance of surviving through COVID-19 and its aftermath are the ones who have embraced ecommerce and delivery. Continue reading Farms & Small Biz: Embrace Ecommerce to Survive COVID-19
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