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Category: Marketing How-To

5 Marketing Principles I (re)Learned From Instagram

Illustration of woman watering social media channels in flower pots

I launched my @goodeggmarketing Instagram feed a few months ago and…crickets. Okay, not actually so quiet that you can hear crickets chirp, but, as of today, I’ve only got 88 followers. The number of likes per post are scaling up, but it’s still really hard to get a conversation going.

Although Instagram has a few unique quirks and restrictions, it’s really no different from any other marketing platform. Social media may be relatively new, but the basic principles of marketing still apply. Here are some marketing ABCs that I (re)learned from using Instagram. Continue reading 5 Marketing Principles I (re)Learned From Instagram

Images → Feelings → Motivation → Fiercely Loyal Customers

Crowd at a festival

The right images and sensory details have the power to inspire fierce customer loyalty. Photos of red barns, babies and puppies are almost always good for a Facebook Like, but are they helping you achieve your business goals?

Certain types of images, colors, sounds, and activities can evoke specific feelings, which tap into customers’ motivations, which can lead to customer loyalty. The key is to understand which tactics are likely to create the desired impact.

Here are some tips to keep in mind when you’re creating your Instagram feed, a Facebook ad, a logo, or any other marketing materials. Continue reading Images → Feelings → Motivation → Fiercely Loyal Customers

Follow Dr. Google’s Orders

Dr. Google's Orders

Website maintenance helps your site visitors have a good experience AND can help you rank higher in Google search results.  Here are some tips to help non-techies follow Dr. Google’s orders. Continue reading Follow Dr. Google’s Orders

How to Incorporate Video Into Your Marketing Strategy

Video as a Marketing Tool

 

Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.

Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.

Continue reading How to Incorporate Video Into Your Marketing Strategy

How to Create a Privacy Policy…and Why You Need To

 

Do You Need a Privacy Policy

Think you’re too small to need a privacy policy for your business or nonprofit? Think again!

Facebook thumbs up or downFacebook’s in hot water because they violated their own privacy policy. Don’t assume that just because you’re small–and you’re not doing anything “wrong”—that you don’t have to pay attention to privacy issues.

If you have a website, a POS system, an email list, or process customer data in any way, you should have privacy protocols in place and post a privacy policy on your website. While Facebook is probably too big to fail, chances are, you’re not.

Continue reading How to Create a Privacy Policy…and Why You Need To

Organizing Your Digital Photo Collection

How to Organize All Those Photos
How to Organize Your Digital Photos

 

Pictures aren’t just worth a thousand words, they’re beginning to replace them. Thanks to the ubiquity of the cell phone camera, the rise of the Internet and social media, our fascination with emojis, and our shortened attention spans, more and more communications are exchanged through visual images.

You’ve probably taken thousands of photos that you could be using on websites, Instagram, emails, texts, signage, etc. to communicate with your customers. If you’re like most people, however, your photos are on your phone, laptop, social media sites, old hard drives, and who knows where.

Wouldn’t it be great to have them all stored in once place and organized by topic, so you can find what you want instantly? Well, you can!

Continue reading Organizing Your Digital Photo Collection

Using Google Search Console Analytics Reports to Get Found on the Web

Illustration of bee attracted to a plant

Trying to attract more visitors to your website? Using Google Search Console can help you understand what specific keywords or phrases are getting people to click through to your site.

The Google Search Console Analytics report is just one of the free tools available in Google Search Console, but it’s my favorite tool for DIY SEO.

Before we get into the specifics of the Analytics reports, here’s what you need to know about Google Search Console.

Continue reading Using Google Search Console Analytics Reports to Get Found on the Web

Who Are Your Target Customers?

Brain overlaid with words Who Are Your Target Customers?Knowing what makes your customers tick will help you make marketing decisions, from pricing, distribution, and choosing the color of your logo, to deciding what to put on your website and using Facebook effectively.

When you know why people are drawn to your products or services, you can focus on attracting customers who will be excited about what you offer.

Here are some tips to help you find the best customers for your business or organization.

Continue reading Who Are Your Target Customers?

SEO for Reluctant Small Business Owners

Title image for article on SEO for Reluctant Small Business Owners

Common Sense SEO
If you’re like most small business owners, you’re reluctant to spend $500+ a month to hire a Search Engine Optimization (SEO) agency.

Reputable SEO firms provide a host of useful services that can benefit your business, but unless you’re relying on web traffic to woo customers, you probably don’t need to hire an expert to get found on the web.

Here are three “common sense” SEO practices that you can do on your own.

Continue reading SEO for Reluctant Small Business Owners