This is Part Three of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online store. In Part Two, we discussed how to identify and evaluate the best options for your small business or small farm. Continue reading Tips for Setting Up a Square Online Store
Evaluating Ecommerce Platforms for Your Small Business
This is Part Two of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online farm store. Continue reading Evaluating Ecommerce Platforms for Your Small Business
Which Ecommerce Platform is Best for Your Small Business?
The Covid-19 pandemic propelled many small businesses–especially small farms like Greenfield Highland Beef—to adopt ecommerce. Some businesses started selling online right away, while others needed support to get going. In summer 2020, Good Egg Marketing worked with Greenfield Highland Beef to help them choose the best ecommerce platform for their online farm store. This guide walks you through the three stages that Good Egg and the farm completed: Needs assessment, product selection, and implementation. Continue reading Which Ecommerce Platform is Best for Your Small Business?
Farms & Small Biz: Embrace Ecommerce to Survive COVID-19
Who will survive the COVID-19 pandemic—and how?
As a marketer, I predict that the local farms, independent restaurants, and small businesses with the best chance of surviving through COVID-19 and its aftermath are the ones who have embraced ecommerce and delivery. Continue reading Farms & Small Biz: Embrace Ecommerce to Survive COVID-19
5 Marketing Principles I (re)Learned From Instagram
I launched my @goodeggmarketing Instagram feed a few months ago and…crickets. Okay, not actually so quiet that you can hear crickets chirp, but, as of today, I’ve only got 88 followers. The number of likes per post are scaling up, but it’s still really hard to get a conversation going.
Although Instagram has a few unique quirks and restrictions, it’s really no different from any other marketing platform. Social media may be relatively new, but the basic principles of marketing still apply. Here are some marketing ABCs that I (re)learned from using Instagram. Continue reading 5 Marketing Principles I (re)Learned From Instagram
Images → Feelings → Motivation → Fiercely Loyal Customers
The right images and sensory details have the power to inspire fierce customer loyalty. Photos of red barns, babies and puppies are almost always good for a Facebook Like, but are they helping you achieve your business goals?
Certain types of images, colors, sounds, and activities can evoke specific feelings, which tap into customers’ motivations, which can lead to customer loyalty. The key is to understand which tactics are likely to create the desired impact.
Here are some tips to keep in mind when you’re creating your Instagram feed, a Facebook ad, a logo, or any other marketing materials. Continue reading Images → Feelings → Motivation → Fiercely Loyal Customers
A Gentle Introduction to Google Analytics
Have you been avoiding Google Analytics because it’s just too hard to learn? Here’s a gentle introduction to using it to understand your website visitors.
How the “Six Ps” of Marketing Can Help Increase Sales
I met a young man at the Livestock Institute Conference in Dighton, Mass. who wants to sell more eggs from his family farm. He had lots of questions:
- “How can I increase the profit on my egg sales?”
- “How much should I sell them for?”
- “Who should I sell to?”Unfortunately, it’s impossible to give a quick response to these types of questions, because the answer is always, “It depends.”
Continue reading How the “Six Ps” of Marketing Can Help Increase Sales
Boost Your Local Search Rankings with Google My Business
Are You Taking Advantage of Google My Business?
Google My Business (GMB) is the best free tool that your local business or nonprofit can use to help customers find you online. You provide Google with information you want to share about your products or services, events, photos and videos, and more. Google consolidates this info into a “Knowledge Panel” that displays on the right-hand side of search results when people look for your business by name. Continue reading Boost Your Local Search Rankings with Google My Business
Our Favorite Free Tools and Resources
Here are a few of my favorite tools and resources. Most of them are free, but also come in paid versions. Trust me, this is great stuff that can make your work easier, more productive, and even more enjoyable.
Continue reading Our Favorite Free Tools and Resources