This is Part Three of a three-part series titled, “Which Ecommerce Platform is Best for Your Small Business?” In Part One, we identified the “must-have” and “nice-to-have” features that Greenfield Highland Beef wanted for their online store. In Part Two, we discussed how to identify and evaluate the best options for your small business or small farm. Continue reading Tips for Setting Up a Square Online Store
More than 25 percent of small businesses don’t have a website. And that doesn’t even include the millions of businesses with old sites that look dated, aren’t “optimized” to read easily on a cell phone, and rank poorly in Google searches. If you don’t have an up-to-date site, you’re basically encouraging potential customers to go to another business that does.
While I urge you to hire an experienced web designer if you can, there are so many easy and inexpensive–even free—tools for doing it yourself that there are no more excuses for not having a current site. Yup, you can create a good-looking website without having any technical skills or knowing a lick of code. In fact, there are so many resources out there that the hardest thing about creating your own site may be choosing which tool to use.
Ready to get started? Here’s our guide for DIY Websites.
I’ve been looking at hundreds of food and farm websites as part of a project I’m doing for a client, and, frankly, some of them are giving me a headache! Too much text, too many garish colors, and way too many flashing images.
With all the free and inexpensive tools out there, every farm, small business and nonprofit can have a decent-looking website. But an effective website must not only look good–it should also answer the four questions below.