5 Marketing Principles I (re)Learned From Instagram

Illustration of woman watering social media channels in flower pots

I launched my @goodeggmarketing Instagram feed a few months ago and…crickets. Okay, not actually so quiet that you can hear crickets chirp, but, as of today, I’ve only got 88 followers. The number of likes per post are scaling up, but it’s still really hard to get a conversation going.

Although Instagram has a few unique quirks and restrictions, it’s really no different from any other marketing platform. Social media may be relatively new, but the basic principles of marketing still apply. Here are some marketing ABCs that I (re)learned from using Instagram. Continue reading 5 Marketing Principles I (re)Learned From Instagram

How to Instagram Like a Pro

Instagram logoInstagram is one of the fastest growing social media channels, especially among young people. Since Instagram is primarily a visual medium for posting photos and videos, many businesses and organizations haven’t figured out how to use it to promote their brand or increase web traffic. Yet, with care, you can pair great visuals with Instagram tools–such as your profile, captions, and hashtags–to grow your business.

Continue reading How to Instagram Like a Pro