About Myrna Greenfield

Marketing Your Farm author, Myrna Greenfield, is the Top Egg at Good Egg Marketing, a Massachusetts-based business that offers sales and marketing strategies, branding, and digital services for farms and food companies, small businesses, and non-profits. Greenfield hatched Good Egg in 2010 to promote good food and good causes. She’s taught workshops and provided services to more than one thousand farmers.

Greenfield has worked in the food and beverage, marketing, health care, and high-tech industries. She was employee #1 at Equal Exchange, a worker co-op that sells fairly traded coffee, tea, chocolate, and other products from small farmers. The former director of Communications and Campaigns at Oxfam America, she has served at many other non-profits, including the Unitarian Universalist Service Committee, Fenway Community Health, and the Child Care Resource Center.

She’s a frequent speaker and trainer at conferences, events, and meetings on topics such as agritourism, branding, sales and marketing strategies, websites, and social media. She’s presented for a variety of groups, including the Glynwood Center for Regional Food and Farming, Harvest New England Agricultural Marketing Conference, National Farm to School Network, National Farm Viability Conference, New Entry Sustainable Farming Project, Northeast Organic Farming Association, Pasa Sustainable Agriculture Conference, and the South Dakota Specialty Producers Association.

Greenfield is a board member of Boston Farms Community Land Trust; Boston Farms turns vacant urban land into collective opportunity, supporting neighborhood farmers to grow the food that sustains us. She was a long-time board member of the Sustainable Business Network of Massachusetts and cofounded the Egleston Farmers Market.

She was raised in the Chicago area and has been a proud resident of Jamaica Plain, MA, for more than thirty years. She holds an MBA from Simmons School of Management.