Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.
Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.
Pictures aren’t just worth a thousand words, they’re beginning to replace them. Thanks to the ubiquity of the cell phone camera, the rise of the Internet and social media, our fascination with emojis, and our shortened attention spans, more and more communications are exchanged through visual images.
You’ve probably taken thousands of photos that you could be using on websites, Instagram, emails, texts, signage, etc. to communicate with your customers. If you’re like most people, however, your photos are on your phone, laptop, social media sites, old hard drives, and who knows where.
Wouldn’t it be great to have them all stored in once place and organized by topic, so you can find what you want instantly? Well, you can!
Knowing what makes your customers tick will help you make marketing decisions, from pricing, distribution, and choosing the color of your logo, to deciding what to put on your website and using Facebook effectively.
When you know why people are drawn to your products or services, you can focus on attracting customers who will be excited about what you offer.
Here are some tips to help you find the best customers for your business or organization.
Common Sense SEO
If you’re like most small business owners, you’re reluctant to spend $500+ a month to hire a Search Engine Optimization (SEO) agency.
Reputable SEO firms provide a host of useful services that can benefit your business, but unless you’re relying on web traffic to woo customers, you probably don’t need to hire an expert to get found on the web.
Here are three “common sense” SEO practices that you can do on your own.
Which is more important, a customer’s first purchase or their second?
While obviously a customer has to try—and like–your product or service once before they’ll buy it a second time, the second encounter is crucial for developing loyal customers. By the time a customer has made that second purchase, they’re well on their way to becoming a regular.
Here are some ways to encourage that second sale and establish a devoted customer base.
Market research is simply the process of finding answers to your questions about the market, your customers, and your competitors. Whether you’re launching a new business or growing an existing one, you can use Do-It-Yourself (DIY) market research to answer key questions, such as:
What trends are on the horizon? How can I use them to help me create or improve my products?
Are there people who want to buy my product or service, and if so, what’s the best way to reach them?
How many potential customers can I attract?
Who’s my competition?
Who are my current customers? How do they like what I offer?
Market research firms can provide the information you need or research it for you, BUT they usually charge thousands of dollars. Here are some free and low-cost tools you can use for Do-It-Yourself (DIY) market research.
Every small business and organization should have at least a basic website. Even if you mostly talk to your customers on social media, you need a digital location where you can control how you present your business and where you store your digital content. (Don’t have a site yet? Here are some tips about using “Do-It-Yourself” website builders.)
Just having a website, however, isn’t good enough; your site should help you achieve your goals. Whether your primary goal is to attract customers, get newsletter subscribers, or let people know about your sales or daily specials, you need to know if your website is delivering for you.
Facebook is the undisputed social media king and Instagram is the new queen, but Twitter is a quick, easy-to-master marketing tool for many small businesses, nonprofits, and consultants. It can help you increase your visibility, drive web traffic, build relationships with customers and prospects, position yourself as a thought leader, or just keep up with trends.