How the “Six Ps” of Marketing Can Help Increase Sales

Illustration for How to Brainstorm Ways to Increase Sales

I met a young man at the Livestock Institute Conference in Dighton, Mass. who wants to sell more eggs from his family farm. He had lots of questions:

  • “How can I increase the profit on my egg sales?”
  • “How much should I sell them for?”
  • “Who should I sell to?”Unfortunately, it’s impossible to give a quick response to these types of questions, because the answer is always, “It depends.”

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