How to Incorporate Video Into Your Marketing Strategy

Video as a Marketing Tool

 

Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.

Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.

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How to Create a Privacy Policy…and Why You Need To

 

Do You Need a Privacy Policy

Think you’re too small to need a privacy policy for your business or nonprofit? Think again!

Facebook thumbs up or downFacebook’s in hot water because they violated their own privacy policy. Don’t assume that just because you’re small–and you’re not doing anything “wrong”—that you don’t have to pay attention to privacy issues.

If you have a website, a POS system, an email list, or process customer data in any way, you should have privacy protocols in place and post a privacy policy on your website. While Facebook is probably too big to fail, chances are, you’re not.

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Organizing Your Digital Photo Collection

How to Organize All Those Photos
How to Organize Your Digital Photos

 

Pictures aren’t just worth a thousand words, they’re beginning to replace them. Thanks to the ubiquity of the cell phone camera, the rise of the Internet and social media, our fascination with emojis, and our shortened attention spans, more and more communications are exchanged through visual images.

You’ve probably taken thousands of photos that you could be using on websites, Instagram, emails, texts, signage, etc. to communicate with your customers. If you’re like most people, however, your photos are on your phone, laptop, social media sites, old hard drives, and who knows where.

Wouldn’t it be great to have them all stored in once place and organized by topic, so you can find what you want instantly? Well, you can!

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Using Google Search Console Analytics Reports to Get Found on the Web

Illustration of bee attracted to a plant

Trying to attract more visitors to your website? Using Google Search Console can help you understand what specific keywords or phrases are getting people to click through to your site.

The Google Search Console Analytics report is just one of the free tools available in Google Search Console, but it’s my favorite tool for DIY SEO.

Before we get into the specifics of the Analytics reports, here’s what you need to know about Google Search Console.

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