Instagram is one of the fastest growing social media channels, especially among young people. Since Instagram is primarily a visual medium for posting photos and videos, many businesses and organizations haven’t figured out how to use it to promote their brand or increase web traffic. Yet, with care, you can pair great visuals with Instagram tools–such as your profile, captions, and hashtags–to grow your business.
My colleague Julia Shanks, principal of Julia Shanks Food Consulting, is an expert at helping farms and food entrepreneurs create and use business plans and financial analyses to grow their businesses. She’s also a chef and cookbook author. Not surprisingly, her approach to marketing is very analytical. I invited her to write a guest article to share how she measures her marketing tactics.