Launching any type of business—especially in food—is exhilarating, exhausting, and endlessly surprising, but the more that you know when you start up, the better. Here’s some advice from friends and clients of Good Egg Marketing.
My colleague Julia Shanks, principal of Julia Shanks Food Consulting, is an expert at helping farms and food entrepreneurs create and use business plans and financial analyses to grow their businesses. She’s also a chef and cookbook author. Not surprisingly, her approach to marketing is very analytical. I invited her to write a guest article to share how she measures her marketing tactics.