How to Create a Simple Sales and Marketing Plan

Many small businesses and nonprofits don’t have a marketing plan because they don’t think they need one, don’t have the time to create it, or don’t know how. But creating a plan doesn’t have to take a lot of time–in fact, it can save you time, because you’ll stop doing things that aren’t meeting your goals (hello, Facebook!).

Here’s a simple example of a sales and marketing plan.

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Put Some Dazzle in Your Displays

The visual aspects of your brand–your logo, website, displays, and signage–say a lot about your business or organization. Just as your tone of voice can affect how people hear your words, the images you use to express your brand can either reinforce or undermine everything else that you say and do. So put some dazzle in your displays.

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