Email is still the most trusted, popular and effective marketing tool available: that’s why our inboxes are stuffed with it. So what’s a good open rate for your marketing emails? Overall, average open rates hover around 21%, but open rates range from 11-27%, depending on the industry, Constant Contact reports.
The only statistics that matter are your own: Is the percentage of people who open your emails increasing or declining? Here are some tips to help you improve your open rates.