It can be time-consuming and sometimes expensive to get your product, company, or organization certified. Does certification matter? Will it have any impact on your bottom line? Should you bother pursuing certification?
Wait, What Am I Asking For?
The purpose of a CTA (Call to Action) is to inspire your audience to take some form of action. In a sales or fundraising context, this action is also known as an “ask.” It is critical to define exactly what your goal/objective is in order to determine an appropriate CTA. Do you want a larger following online? Do you want more potential customers (leads)? Do you want existing donors to contribute more? Each CTA should inspire a specific action for a specific purpose.
I’ve been looking at hundreds of food and farm websites as part of a project I’m doing for a client, and, frankly, some of them are giving me a headache! Too much text, too many garish colors, and way too many flashing images.
With all the free and inexpensive tools out there, every farm, small business and nonprofit can have a decent-looking website. But an effective website must not only look good–it should also answer the four questions below.