How to Become a Trend Spotter

What will be the new faux beef jerky product? The next “Stella de Oro” lily? The first truly successful wearable technology? How can you spot the latest trends?

Whether you’re launching a new product, seeking social media attention, or trying to sell your new “Tarzan the Vampire” screenplay, knowing which trends are played out (cupcakes, anyone?) and which ones are still ascendant (the newly hip donut shop) is key.

Here are our tips on how to keep up with the latest trends. Although most of these examples are food-related, the principles apply to most subjects.

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