Power in the Middle

Power in the Middle is a Massachusetts-based consulting practice that provides coaching and training for mid-level managers. Co-founders and principals Etta Jacobs and Beth Shapiro have developed an innovative, affordable approach to developing and empowering middle managers through a combination of individual and group coaching.

Etta and Beth hired Good Egg Marketing to help them hone their marketing efforts. In addition to marketing strategy, Good Egg provides input on Power in the Middle’s marketing collateral and sales proposals.

“Good Egg Marketing has helped us focus our sales proposals and content on how we meet customers’ needs. They’ve also helped us take a more systematic approach to marketing,” says Beth Shapiro.

“Myrna Greenfield has a great network and is generous about sharing articles, resources, and connections,” says Etta Jacobs. “We value her insights.”