My colleague Julia Shanks, principal of Julia Shanks Food Consulting, is an expert at helping farms and food entrepreneurs create and use business plans and financial analyses to grow their businesses. She’s also a chef and cookbook author. Not surprisingly, her approach to marketing is very analytical. I invited her to write a guest article to share how she measures her marketing tactics.
–Myrna Greenfield
The key to making Facebook–or any other social media tool–work for your business or organization is to have a strategy for how social media will help you achieve specific goals. So before investing time and resources in Facebook, create your social media strategy
Continue reading Forget Facebook…Until You Have a Social Media Strategy
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