It use to be easy to answer the question, “Should I advertise my business on Facebook?” When Business/Organization Pages started in 2007, promoting your business or organization was free and easy. Anything you posted had a good chance in showing up on the news feeds of your fans and followers. Today, the likelihood that your post will show up in a Fan’s feed (your organic, or unpaid, “reach”) is pretty small, unless you advertise.
The key to making Facebook–or any other social media tool–work for your business or organization is to have a strategy for how social media will help you achieve specific goals. So before investing time and resources in Facebook, create your social media strategy