Who would have thought that a pink hat could become a symbol of resistance?
Symbols are one of the most effective ways that you can build your brand, convey a concept, or launch a campaign.
A symbol can be a visual image, gesture, object, or idea that represents something other than itself. Merriam Webster describes a symbol as a “visible sign of something invisible.”
One of the most powerful ways to market your business or organization is to create a short phrase to help it stand out. Whether you’re using a descriptor or a tagline, a few well-chosen words can help shape how people think or feel about you.
Continue reading Bring Out the Best: Descriptors vs. Taglines
The key to making Facebook–or any other social media tool–work for your business or organization is to have a strategy for how social media will help you achieve specific goals. So before investing time and resources in Facebook, create your social media strategy
Continue reading Forget Facebook…Until You Have a Social Media Strategy
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