How to Use the Power of Symbols

Kate McKinnon wearing pink pussyhat in SNL skit
Kate McKinnon plays a Russian woman surreptitiously donning a pink pussyhat as “Vladamir Putin” brags about the happy population in this Saturday Night Live skit that aired on the night of the Women’s March.

Who would have thought that a pink hat could become a symbol of resistance?

Symbols are one of the most effective ways that you can build your brand, convey a concept, or launch a campaign.

A symbol can be a visual image, gesture, object, or idea that represents something other than itself. Merriam Webster describes a symbol as a “visible sign of something invisible.”

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Bring Out the Best: Descriptors vs. Taglines

Hellmann’s Mayonnaise has used the same tagline – ‘BRING OUT THE BEST’™ for decades. The “blue ribbon” treatment in the logo reinforces their message.

One of the most powerful ways to market your business or organization is to create a short phrase to help it stand out. Whether you’re using a descriptor or a tagline, a few well-chosen words can help shape how people think or feel about you.

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Forget Facebook…Until You Have a Social Media Strategy

social media logosThe key to making Facebook–or any other social media tool–work for your business or organization is to have a strategy for how social media will help you achieve specific goals. So before investing time and resources in Facebook, create your social media strategy

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