How to Use the Power of Symbols

Kate McKinnon wearing pink pussyhat in SNL skit
Kate McKinnon plays a Russian woman surreptitiously donning a pink pussyhat as “Vladamir Putin” brags about the happy population in this Saturday Night Live skit that aired on the night of the Women’s March.

Who would have thought that a pink hat could become a symbol of resistance?

Symbols are one of the most effective ways that you can build your brand, convey a concept, or launch a campaign.

A symbol can be a visual image, gesture, object, or idea that represents something other than itself. Merriam Webster describes a symbol as a “visible sign of something invisible.”

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