A Creative Brief Helps You Create Better Communications

This color filter image of a snowboarder is part of the #PowerUpVT campaign to increase participation in school meals
Graphic designer Katie Rutherford created a series of posters and social media images to persuade Vermont high schoolers that eating a school lunch can help fuel their busy days.

Planning to hire someone to produce a creative piece for you? Whether the end result is a logo, ad, video, or an entire campaign, putting together a “creative brief” in advance can save time, money and aggravation.

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