Sure, people have been saying, “A picture is worth a thousand words,” for at least a century, but images have never been more integral to effective marketing and communications. Facebook posts, Tweets, etc. get much more traction when they contain images. Instagram and Pinterest are two of the fastest growing social networks. Giant background images dominate website design.
What’s driving this emphasis on visuals? Millennials, for one thing. Millennials, who will make up 75 percent of the global workforce by 2025, are digital natives who think in images. And the ubiquity of smart phones, free photo editing apps, and live streaming video apps.
Are you ready for your close-up? If not, use our 5 tips for creating better images.