FROM THE TOP EGG
Campaigns aren’t just for politicians or community activists: they’re useful any time you’re trying to motivate a group of people to think, feel, or act a specific way.
I define a “campaign” as an effort to achieve a specific goal during a measurable time period: get someone elected, sell 100 tickets to an event, or get people to choose a designated driver. A campaign can serve as your entire marketing strategy or as one piece of a larger plan. It usually includes a strong creative component that appeals to inner feelings and motivations.
Good Egg Marketing and Sirius Design recently partnered up to help the Valley Food & Farm program of Vital Communities in White River Junction, Vermont develop a new campaign.
Here’s an overview of our key steps and how the campaign evolved.