Good Egg Marketing works with start-ups, consultants, and solopreneurs to help you turn your dream into a plan. We help you answer questions, such as:
- What trends are likely to affect my business?
- Are there enough people out there who want what I’m selling?
- Do I have a good business or product name?
- How do I develop a sales and marketing strategy?
- Do I need a full-scale business plan or can I get by with a “reality check?”
Every business and nonprofit must stay on top of economic and cultural trends, in addition to what’s going in their area. Trend spotting
will help you identify newer markets with the least competition and the most opportunities for growth. Retail and ecommerce businesses, in particular, must know where their industry is headed, so they stock the right products and provide an up-to-date customer experience. And all businesses must look ahead to make sales forecasts. Good Egg Marketing will analyze current trends and identify the best sources for keeping up with new ones. We’ll help you interpret your market research findings or conduct the research for you.
HOW BIG IS YOUR MARKET?
You need to have a large enough pool of potential customers for your business to succeed and grow. You also need to know who else is providing similar products or services and the size of their market share. How easy is it for new businesses to enter your field? There’s plenty of free information out there and Good Egg Marketing will help you find it. If you need to test your concept, content, or target customers, we can conduct market research to get the answers.
NAMING AND BRANDING YOUR BUSINESS
Customers are attracted to businesses with a distinctive product or service, a consistent look and feel, friendly customer service, and good values. Good Egg Marketing leads our clients through the process of defining and developing a strong brand presence. We help you stand out in a crowded market. The end result is a clear, consistent, and compelling brand, from your name and logo to how you interact with customers.
CREATING A MARKETING STRATEGY
A marketing plan is a GPS system that guides you to your goals. Social media is great, but if you don’t have plan
, it can be a big waste of time. Good Egg Marketing uses a simple marketing framework to help you set goals, focus on your target customers, implement a plan, and measure it. In addition to helping you create and implement a sales and marketing strategy, we can set you up with simple tools to measure your results and keep adjusting your plan as needed.
THE “REALITY CHECK” BUSINESS PLAN
If you’re going after a business loan or funding, you’ll need a full-scale business plan, but for many solopreneurs, a simple reality check will suffice. Sometimes, just a few “back-of-the-envelope” calculations can help you figure out if there are enough hours in the day for you to bake all those cakes you want to sell or enough people who will buy your gizmo. Good Egg Marketing will help you develop and test your concept.