Should you be friends with Facebook, Pin yourself to Pinterest, tinker with Twitter, or stick with good old email? Don’t worry about what everyone else is doing—choose the tools that will work for your business.
Good Egg Marketing helps you answer questions, such as:
- Do I still need a website?
- Can I use a DIY website program?
- What can I do with LinkedIn?
- Do I have to be on Facebook?
- Is email dying?
- What’s the best social media platform?
YES, YOU NEED A WEBSITE
Websites are still an important part of your marketing toolkit, but if your site is more than a few years old, it’s time to update it. Every site has to be designed with mobile visitors in mind, since more than half of website visits to top websites are now on mobile devices. Plus, sites that aren’t mobile responsive will get lower rankings in Google search. Good Egg Marketing can help you evaluate your website options, create a functional requirements document describing your website needs, and create the content for your site. We can also help optimize your site to improve your search engine rankings. If you don’t have your own web developer, we can work with our business partners to produce your site.
While blogging isn’t for everyone, if you can generate consistently good content, a blog can increase your visibility and drive traffic to your website. Good Egg can help you create a blog or drive more traffic to your posts.
EMAIL MARKETING ISN’T DEAD
Email is still the most used form of web communication and it’s not going away. But getting people to open and click on your emails is increasingly challenging. Good Egg Marketing can work with you to create an email marketing program, evaluate your current program, increase your open rates, and integrate your email with social media and other marketing.
SOCIAL MEDIA MARKETING
Don’t bother with social media unless you have a strategy for how it can help your business or organization. Keeping up with social media is time-consuming, but if you manage it right, it can provide an enormous boost. Use the social media channels that match your interests and style. Unless you have staffers or an agency that handles your social media presence, stick to 2-3 channels. Good Egg Marketing can help you create a social media strategy, as well as guidelines for your staff to use when posting. We can also help you decide which social media channels to use, increase your engagement, and evaluate whether to invest in paid advertising.
Good Egg Resources
5 Tips for Creating Better Images
Harness the Power of LinkedIn
How to Increase Your Email Open Rates
How to Instagram Like a Pro
How to Make the Most of Free Online Tools
Is Your Marketing Having Any Impact?
Social Media Tips & Tricks (presentation)