Plant Something Massachusetts is a partnership project of the Massachusetts Flower Growers’ Association (MFGA) and the Massachusetts Nursery and Landscape Association (MNLA). Plant Something MA seeks to get more people to enjoy gardening and support their local, independent nurseries, garden centers, landscapers and growers.
Plant Something MA hired Good Egg Marketing to design a consumer marketing campaign that would build awareness of the initiative, drive traffic to the website and social media, get people to pledge to plant at least one thing, Good Egg worked with Sirius Design to update the website and create materials for volunteers to coordinate a planting event in their community.
After several years, Plant Something MA wanted to shift their focus to attract new people to gardening, especially millennials. Good Egg Marketing created a new campaign, Plant Something for Pollinators, with new website content and a Resource Guide to help MFGA and MNLA members attract current and potential customers. The campaign has a strong social media focus.
“Good Egg Marketing has played a significant role in building visibility for Plant Something MA, especially online,” says MNLA Executive Director Rena Sumner. “Our Facebook page has been very successful at driving traffic to our website for our gardening tips and our website page views have increased more than 1000% over the previous year.” She adds, “The campaign is continuing to grow.”