Good Egg Marketing is a Massachusetts-based business that specializes in promoting good food and good causes. Good Egg was hatched by Myrna Greenfield, a seasoned marketer with a passion for sharing good food, helping people, and making marketing fun.
A “good egg” is a phrase that is typically used to describe a “good person,” someone who likes to help others.
A good egg is also an egg that is safe to eat and tastes good. And any egg that deserves to be called good should also be humanely and sustainably produced. Good Egg Marketing aspires to be all of these things: helpful, safe, tasty (tasteful), humane and sustainable.
While Good Egg Marketing is particularly devoted to working with businesses and organizations that produce, provide or promote delicious, healthy, sustainable food for all, it offers services to anyone who is a good egg.
Good Egg clients are based in Massachusetts and nationally, and include farms and food enterprises, small businesses, nonprofits, and consultants. Founder and “Top Egg” Myrna Greenfield works with associates in graphic design, web development, video production, and social media to create effective, affordable marketing campaigns.
Greenfield has worked in the food and beverage, publishing, health care, and hi-tech industries, and was employee #1 at Equal Exchange, a Fair Trade coffee company. She’s the former director of Communications and Campaigns at Oxfam America and served at many other non-profits, including the Unitarian Universalist Service Committee, Fenway Community Health, and the Child Care Resource Center.
Whether helping to start the Egleston Farmers Market in Jamaica Plain, supporting political candidates, or facilitating the Boston Workmen’s Circle Jewish-Muslim Relations Committee, Greenfield has advocated and volunteered for hundreds of causes and organizations over the years.
She has been a board member for Harvest Co-op Markets, Equal Exchange, and Sustainable Step New England, and is currently active with the Sustainable Business Network of Massachusetts, Greater Boston Slow Money, and the Massachusetts Farm to School Network.
Greenfield was raised in the Chicago area and is now a proud resident of Jamaica Plain, Massachusetts. She holds an MBA from Simmons School of Management.