4 Ways to Use LinkedIn

I frequently hear my clients and colleagues say, “I don’t know what to do with LinkedIn!”

With 300 million users around the world  (100 million in the US), LinkedIn is the leading online professional directory. Yet, 52.2% of users spend 2 hours or fewer on the site each week.

This amazes me, because if you have a business or job (or want one), I think LinkedIn’s the most useful of all the social media platforms. While it’s particularly helpful for job seekers, recruiters, salespeople and consultants, it’s a great way for almost anyone to connect with people and stay in touch with them. Here are my top suggestions for what you can do with LinkedIn.

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Forget Facebook…Until You Have a Social Media Strategy

social media logosThe key to making Facebook–or any other social media tool–work for your business or organization is to have a strategy for how social media will help you achieve specific goals. So before investing time and resources in Facebook, create your social media strategy

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