Marketing for Consultants

Do you love being a consultant, but hate having to market yourself? You’re not alone.

Most consultants, freelancers and solopreneurs are experts in a particular field or industry, but unless they have a marketing background or a knack for social media, they dread sales and marketing.

If you hate marketing, but can’t afford to hire someone else to do it for you, create a simple plan that focuses on a few manageable activities that you can commit to doing on a regular basis. Here are some key questions to address in your plan.

  1. What’s your specific goal for the coming year?
  2. Who are your ideal customers?
  3. What’s the best way to make contact with your ideal customers?
  4. How will you record their contact information?
  5. How will you stay in contact with the people you know or meet?
  6. Are your tactics achieving your goal?