How to Use Online Directories to Drive Website Traffic

cover photo listings articleOne of the easiest ways to drive traffic to your website is to get your business or nonprofit listed on web-based directories and listings services. There are thousands of online directories out there. The most important ones are published by search engine companies and social media sites, but pay attention to the local and industry-specific directories too. In most cases, the only thing it will cost is a little of your time.

Continue reading How to Use Online Directories to Drive Website Traffic

How to Instagram Like a Pro

Instagram logoInstagram is one of the fastest growing social media channels, especially among young people. Since Instagram is primarily a visual medium for posting photos and videos, many businesses and organizations haven’t figured out how to use it to promote their brand or increase web traffic. Yet, with care, you can pair great visuals with Instagram tools–such as your profile, captions, and hashtags–to grow your business.

Continue reading How to Instagram Like a Pro

Are You Millennial Enough?

Take the Pew Research Quiz!
Take the Pew Research Quiz!

Understanding how millennials think and what they value is critical to your success as a business or nonprofit. The millennial generation (born approximately 1980-1996–it varies, depending on who’s counting) is creating fundamental shifts in how we all think, learn, communicate, and act.

So if you want to reach people in this digital age, you need to learn to think like a millennial. Here are some tips on how to be more millennialish.

Continue reading Are You Millennial Enough?

4 Ways to Use LinkedIn

I frequently hear my clients and colleagues say, “I don’t know what to do with LinkedIn!”

With 300 million users around the world  (100 million in the US), LinkedIn is the leading online professional directory. Yet, 52.2% of users spend 2 hours or fewer on the site each week.

This amazes me, because if you have a business or job (or want one), I think LinkedIn’s the most useful of all the social media platforms. While it’s particularly helpful for job seekers, recruiters, salespeople and consultants, it’s a great way for almost anyone to connect with people and stay in touch with them. Here are my top suggestions for what you can do with LinkedIn.

Continue reading 4 Ways to Use LinkedIn