How the “Six Ps” of Marketing Can Help Increase Sales

Illustration for How to Brainstorm Ways to Increase Sales

I met a young man at the Livestock Institute Conference in Dighton, Mass. who wants to sell more eggs from his family farm. He had lots of questions:

  • “How can I increase the profit on my egg sales?”
  • “How much should I sell them for?”
  • “Who should I sell to?”Unfortunately, it’s impossible to give a quick response to these types of questions, because the answer is always, “It depends.”

Continue reading How the “Six Ps” of Marketing Can Help Increase Sales

3 Tips to Increase Sales for the Holidays (and Beyond)

Facebook post example by Myrna GreenfieldMany businesses, especially brick-and-mortar stores, do 25-30% of their business in the final two months of the year, then go through a serious sales slump in January and February. But if you stay focused on your customers’ needs, you can use the holidays to build a loyal customer base that supports you all year-round.

Here are three “Don’ts” to help you increase sales during the holidays–and beyond.

Continue reading 3 Tips to Increase Sales for the Holidays (and Beyond)