USDA Organic, Fair Trade, B Corp, LEED Certified Non-GMO Project Verified…
There are hundreds of labels, certifications, and seals in the marketplace. The Ecolabel index lists 459 ecolabels alone.
It can be time-consuming and sometimes expensive to get your product, company, or organization certified. Does certification matter? Will it have any impact on your bottom line? Should you bother pursuing certification?
In a word, yes. And here’s why.
Continue reading Do Labels Matter? Yes, They Do
Wait, What Am I Asking For?
The purpose of a CTA (Call to Action) is to inspire your audience to take some form of action. In a sales or fundraising context, this action is also known as an “ask.” It is critical to define exactly what your goal/objective is in order to determine an appropriate CTA. Do you want a larger following online? Do you want more potential customers (leads)? Do you want existing donors to contribute more? Each CTA should inspire a specific action for a specific purpose.
Continue reading How to Motivate Your Audience with Calls to Action
I’ve been looking at hundreds of food and farm websites as part of a project I’m doing for a client, and, frankly, some of them are giving me a headache! Too much text, too many garish colors, and way too many flashing images.
With all the free and inexpensive tools out there, every farm, small business and nonprofit can have a decent-looking website. But an effective website must not only look good–it should also answer the four questions below.
Continue reading Is Your Website Giving Me a Headache?