USDA Organic, Fair Trade, B Corp, LEED Certified Non-GMO Project Verified…
There are hundreds of labels, certifications, and seals in the marketplace. The Ecolabel index lists 459 ecolabels alone.
It can be time-consuming and sometimes expensive to get your product, company, or organization certified. Does certification matter? Will it have any impact on your bottom line? Should you bother pursuing certification?
In a word, yes. And here’s why.