Resources for Good Eggs

Marketing and Social Media

1. Hubspot is a marketing software and consulting company that provides blogs, ebooks, webinars and other great free tips on effective use of social media.
2. Seth Godin is my favorite marketing guru. He’s published a ton of books, ebooks, articles and presentations on “permission marketing” and social media topics.  His daily blog is fun to read and often inspiring.
3. Mashable is a great news source for information on social and digital media.  Their website has information and links to resources on all types of social media, and their daily news feed keeps you up to date on the latest.
4. Marketingprofs is a great resource for all marketing topics, although much of their content requires a paid subscription. There is also a free, very lively LinkedIn marketingprofs group.
5. Marketing Experiments conducts a ridiculous amount of marketing research to figure out the most effective ways to optimize your website, emails, ecommerce, and search engine marketing. They offer plenty of free access to their research through their website, emails, and webinars.
6. Spitfire Strategies is a public interest communications company that publishes a wonderful free booklet that guides you through the process of creating a strategic communications plan. It’s oriented towards non-profits, but the methodology is useful for anyone.
7. Nonprofit Webinars is a consortium of consultants offering excellent free webinars every Wednesday on a range of nonprofit topics, including marketing and social media.
8. Getting Attention is a blog published by Nancy Schwartz that provides great marketing and communications tips for non-profits.
9. Katya Andresen, author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, has a non-profit marketing blog that’s a good read. http://www.nonprofitmarketingblog.com/

Food

1. Chefs Collaborative is a national chef network promoting sustainable food through programs, education, and farmer-chef relationship-building. Although the organization is obviously oriented towards chefs, anyone is welcome to join.  They produce free, thoughtful, in-depth publications and resources on sustainable food issues.  They also publish a really good blog called From the Field.
2. America’s Test Kitchen has a website that includes content from the PBS show as well as the various print and electronic publications that ATK produces.  They test a variety of ingredients and cooking techniques every time they prepare a recipe, so they provide wonderful advice on the best way to cook a particular dish. In addition to great recipes, there are taste tests of ingredients and reviews of cooking equipment. Much, but not all, of their content is free.
3. ComFood is a listserve linking organizations and individuals with an interest in community food security.  This lively online community has feisty discussions about various food issues. It’s a great place to learn and share information about food related topics. Tufts also hosts a  job posting listserve called ComFoodJobs. To subscribe, go to https://elist.tufts.edu/wws.  Tufts also hosts a Boston-area listserve called Boston Food System: https://elist.tufts.edu/wws/info/bfs.
4. Slow Food USA is the US chapter of an international movement supporting good, clean and fair food.  Chapters around the US run programs and hold events.  The Slow Food blog covers a variety of food issues and events.
5. FarmAid offers more than an annual concert.  They try to keep family farmers on their land by helping to build the market for food from family farms, providing support for farmers, and advocating for farm policy issues.  They also run homegrown.org, an online community for people who want to connect to the land and each other.
6. The Beginning Farmer Network of Massachusetts (BFN/Mass) is a collaborative network of farmers and farm service providers working to help beginning farmer succeed. Their  website includes links to resources, events, and blog posts with useful advice for beginning farmers.
7. The Northeast Atlantic Marine Alliance does an amazing job advocating to protect the ocean and marine life while helping fishing communities stay in business.  They maintain a database of Community Supported Fisheries in the US.