Video is one of the most effective ways to market your small business or nonprofit. Whether you’re trying to explain what you do, change how people see your issue, services or brand, or clinch the sale, there’s no better way to convey your message.
Are you intrigued by using video but daunted by the prospect? Here are some ideas for creating promotional videos.
Continue reading How to Incorporate Video Into Your Marketing Strategy
Trying to attract more visitors to your website? Using Google Search Console can help you understand what specific keywords or phrases are getting people to click through to your site.
The Google Search Console Analytics report is just one of the free tools available in Google Search Console, but it’s my favorite tool for DIY SEO.
Before we get into the specifics of the Analytics reports, here’s what you need to know about Google Search Console.
Continue reading Using Google Search Console Analytics Reports to Get Found on the Web